Content Marketing & Digital Strategy

What I do

Some of the things I like to do


I contribute weekly towards two eCommerce-focused blogs – Sell With WP and ShopStorm. I help merchants improve their online stores through app and plugin reviews, and marketing and customer service tips.
Occasionally, I post on my blog about my adventures, experiences, WordPress, and anything in between.

Digital Strategy

Currently, I work in the digital strategy and communications at TD Asset Management Inc. (TDAM). I help manage the strategy and content on TDAM’s digital assets including websites for asset management, and the social media initiatives.


More than just delivering a website, I help individuals, businesses and organizations with their online strategy. Through enollo, I have worked with clients to understand their business needs, and provided suggestions on how a website can enhance their business goals. Get in touch with me to find out how I can help execute your online strategy.


I am a proponent of WordPress as a content management system. I try to stay up to date with current happenings by attending WordCamps throughout the year. Recently, I gave a talk at one. See a list of all my talks.
Goal for 2016 is to get involved in translating WordPress.


A selection of my work
Go to Sell with WP

Sell with WP

I write weekly posts for Sell with WP, a resource for all things WordPress eCommerce. The blog includes marketing and shop tips, plugin and theme reviews, case studies, and more.

Go to ShopStorm


ShopStorm develops apps for Shopify. I write posts for the ShopStorm blog about useful shop tips and apps.

Go to The Medium

The Medium

The Medium is University of Toronto Mississauga’s weekly newspaper. I wrote articles that were published in print.

Go to Mindwaves


My story ‘Trip to the Taj’ was published in the annual anthology by Professional Writing and Communication students at University of Toronto Mississauga. The book is available for purchase on Amazon.

Writing History Vol: 3

My story ‘Powering Canada’ was published in the textbook for the ‘History and Writing’ course at the University of Toronto Mississauga.


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Latest Posts

Read my latest blog posts